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Sunday, March 24, 2019

Diminish "Um" "Ya know" "Like" - Opening Keynote

Patrica Kitchen, writing in Newsday reported years back that some celebrities over-use filler language such as "likes," "umms," "ya knows," "I means." Britney Spears, was caught uttering 73 "likes" and "ya knows" in a five-minute video interview.

Rapper Eminem and golfer Michelle Wie, "used 15 'ya knows' and 'I means' in a one-minute interview. "

"A certain number of fillers are normal, but when speakers flip into overuse, they can come across as unfocused and unprepared," says Judy Cavallo, a speech-language pathologist and director of New York Speech Solutions, which evaluates and treats speech disorders. Her first step is to heighten awareness among clients, who are "usually shocked" when she plays back tape recordings of them speaking.

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Thursday, March 14, 2019

Wear and Tear in the Air - Opening Keynote

I was discussing with a flight attendant supervisor why air travel was so exhausting, even though we're just reading, napping, or eating while in flight. After covering the usual stress of delayed flights, cramped seats, and lack of fresh air, he said something I'd not heard before:

Airlines tell new flight attendants that, in terms of wear and tear on the body, one hour in the air is equal to three hours on the ground. The pressurized cabins squeeze our bodies, even though we can't consciously feel it. I don't know if this pans out scientifically, but it made sense to me. No wonder we can be tired after a cross-continent flight.

The noise factor on airplanes is much more important than we believe. Planes are very noisy. After a while, our conscious mind filters out the noise and we are no longer aware of how noisy it is. But our subconscious mind is still taking a beating. I've found that the simple act of using inexpensive ear plugs cuts the stress of air travel in half.

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Wednesday, March 06, 2019

Provide Doubles! - Opening Keynote

When distributing handout material for attendees, offer a second copy to everyone and, in a short note, invite them to share the information with someone who could benefit from it. Tell attendees that if the other party contacts me to run a program for them as a result of receiving my handouts, I will provide the original attendee with a gift of a coaching session or products. This generates new business contacts.

FYI, my other blogs:

* for the time-pressured:

* for the oft-interrupted:

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Tuesday, February 26, 2019

Your Conference Literature - Opening Keynote

Attracting people to your meeting can be a challenge. Have you critiqued your own marketing literature of late?

* As you read your Web content, blog, brochure, or other marketing literature, following each assertion made, ask yourself the question, "According to whom?" To be convincing, the answer has to be someone who is held in esteem by the people in your target market.

* Stellar marketing materials could be handed to an individual who's never heard of you and enable him to quickly and accurately determine what you offer and why it’s worth investigating.

* A person of average intelligence should be able to quickly understand based on your marketing materials what the meeting will deliver. If not, they need to be rewritten.

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Wednesday, February 20, 2019

Catchy Titles Counts - Opening Keynote

Never forget the value of a catchy name, advertising, and promotion. Pikes Peak is actually only the 25th highest mountain in the American Rockies, but it is the one that everyone refers to first.

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Tuesday, February 12, 2019

Better Presentations - Opening Keynote

Patricia Fripp, CSP, CPAE offers vital tips for being more effective as a speaker:

Why do you sometimes like a killer in the movies? Because Hollywood builds in the likeability factor, so that the audience ends up pulling for the villain despite that person’s flaws. If Hollywood film-makers can make audiences root for vicious murderers, then certainly the techniques they use can also win audiences over to your side. Build likeability into your characters when you are telling a story on stage. Identify the values, needs, and wants of your audience. Then, tell them about the characters who share these qualities.

When movies provide a compelling story and finish up with a heart-tugging or eye opening conclusion, they become unforgettable Oscar winners. The funniest or most exhilarating story will be pointless if you don't tie it into your theme and provide a lesson learned. When Ingrid Bergman leaves Humphrey Bogart and gets on the plane to Casablanca it tells the audience that in wartime honor comes before love. The characters in great movies struggle against huge odds, demonstrating to audiences that it is better to lose then never try at all.

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Tuesday, February 05, 2019

Coffee Fiends Unite! - Opening Keynote

An astounding one half of all American adults spend $1000 on coffee every year. So, it appears that long and generous coffee breaks at conferences are likely to prove popular.

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