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Opening Keynote

Thursday, February 05, 2015

Basic Audience Needs - Opening Keynote

Since my first paid presentation in 1983, I’ve learned a great deal about what audiences need, want, and expect, which primarily boils down to four vital ingredients:
* to be informed,
* to be entertained,
* to participate in some way,
* and most of all to be inspired to take action.

Over the course of 32 years, remarkably, these four basic needs prevail.

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2014
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