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Opening Keynote

Saturday, January 26, 2013

Save Time, Spend Less - Opening Keynote

Patricia Fripp, CSP, CPAE offers eight tips for corporate meeting planners to save time and money:

Tip #1. After every meeting and event, do an "after action analysis." Write down what went right, what went wrong, what you would do differently if you were planning the meeting today, and who the vendors were who made your life easier.

Tip #2. In hiring vendors, do not always go for the lowest price. Whoever you hire, it affects your image. Reliability and follow-through are more important than a lower bid. Everyone is downsizing and looking for new ways to cut costs, but a vendor at a lower price may not be the answer.

Tip #3. Learn to make other people heroes. Whether dealing with vendors or people in other departments of your own company, if the person works hard and well, write a note of thanks to them and send a copy to their boss.

Tip #4. Make sure your speaker knows the terms used in your association, i.e. these people use "clients" not "customers." Also, alert the speaker to particulars of his/her audience...for example, mention the women in the audience are members, not spouses. One professional speaker was not warned and spoke "down" to his audience, making them feel bad, and the meeting planner look bad.

Tip #5. If you do mailings before a meeting or convention, be sure to put the speaker on the mailing list. This way the speaker knows what else is going on at the meeting, what the various topics are, if the schedule has been revised, and if his/her speaking time has been changed and no one remembered to tell the speaker.

Tip #6. If you are expecting a speaker to arrive the night before an event, leave them a note asking them to let the meeting planner know they have actually arrived. If you know the speaker has in fact arrived, you will undoubtedly sleep better. Leave an emergency number where you can always be reached.

Tip #7. Don't save the best for last. Often corporations take their top performers to a fancy resort for a meeting of several days. They have one important outside speaker and they want to send the employees back to work with a bang. You will get more value for your money if you schedule the speaker the first day instead of the last. At the end of the conference the employees may be tired, hungover, or worried about packing and making the plane.

Tip #8. Use E-mail. Get on-line with networks of meeting planners who can share their experiences. Find a group similar to yours and find out the names of the most successful speakers they have used and which vendors made their lives difficult or easy.

Call 800-634-3035 or email pfripp@ix.netcom.com to learn about her speaking, or coaching.

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