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Opening Keynote

Thursday, July 20, 2006

US Airways for Your Attendees? - Opening Keynote

This appeared in today’s news and is either an indication of capitalism run amok or simply the inability of management to contribute to passengers’ sense of breathing space.:

“US Airways to place ads on barf bags”

PHOENIX, Arizona (AP) -- US Airways wants to make the most out of a nauseating situation. The Tempe, Arizona-based airline plans to sell advertisements on its air-sickness bags -- those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.

"They're in every back seat pocket," said spokesman Phil Gee. "We figure while it's there, why don't we make it multipurpose?

– what’s next? Toilet paper rolls with ads on each sheet?

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