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Opening Keynote

Thursday, February 06, 2014

Assess Your Conference Literature - Opening Keynote

Attracting people to your meeting can be a challenge. Have you critiqued your own marketing literature of late?

* As you read your Web content, blog, brochure, or other marketing literature, following each assertion made, ask yourself the question, "According to whom?" To be convincing, the answer has to be someone who is held in esteem by the people in your target market.

* Stellar marketing materials could be handed to an individual who's never heard of you and enable him to quickly and accurately determine what you offer and why it’s worth investigating.

* A person of average intelligence should be able to quickly understand based on your marketing materials what the meeting will deliver. If not, they need to be rewritten.

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2014
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