Give them Doubles!

When distributing handout material for attendees, offer a second copy to everyone and, in a short note, invite them to share the information with someone who could benefit from it.  Tell attendees that if the other party contacts me to run a program for them as a result of receiving my handouts, I will provide the original attendee with a gift of a coaching session or products.  This generates new business contacts.

FYI, my otherl blogs:
   * for the time-pressured:  www.BreathingSpaceBlog.com
   * for the info-whelmed:     www.CommunicationOverload.com