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Opening Keynote

Saturday, June 30, 2007

The How of Wow

Observations from The How of Wow by Tony Carlson:

* According to Carlson only 1 in 500 speeches is good enough to be remembered. To be among those remembered, Carlson says you need to give audiences insight, enlightenment, meaning, stimulation, wit, and entertainment.

* Few speakers ever rehearse enough. Every extra moment you have ought to go into rehearsing.

* Your opening line can be a shocker that lets the audience know you mean business. Don't be afraid to say something that people already suspect, but noone will say except for you.

* Show your vulnerability early in the speech.

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute © 2010
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