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Opening Keynote

Sunday, December 27, 2015

Three Signs of Effectiveness - Opening Keynote

When a speaker is making a presentation to an audience there are three observable indicators of effectiveness:

1. Reaction - How do audience members respond to the speaker while the presentation is in progress? What kind of feedback do they offer following the presentation? Were they informed, inspired, and entertained? Were they glad they attended?

2. Behavior - What observable changes in behavior have taken place following the presentation? Can participants cite changes in their own behavior? Do they take steps to alleviate problem situations? Are they better able to perform their jobs as a result of something that they learned at the presentation?

3. Results - Here's the ultimate payoff; what long-term changes have ensued as a result of what participants learned from the presentation? How have they been more effective at their jobs? How have they supported the overall goals of their organizations? Was the presentation sufficiently worthwhile such that they want to hear more from the same speaker?

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2014
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