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Opening Keynote

Wednesday, September 14, 2011

Notes from Practically Radical - Opening Keynote

A innovative book, Practically Radical, offers many insights that have corollaries in the meetings industry:

1. Lexus didn't want to understand how Cadillac or BMW sold their cars. It wanted to understand how its target customers lived their lives.

2. Radical is the new practical. If you don't get with it, you'll be history.

3. Proceed from what the roots of your company are, from the raison-d'ĂȘtre of what your industry is, and find the wellspring of all information -- other people. Everything is here, around you, for you to reinvent yourself as an innovative executive, as a purpose-driven entrepreneur, as a movement leader.

4. Leaders have survived and thrived by looking outside their industries to innovate and adapt quickly to changing markets.

5. Where you look shapes what you see.

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