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Opening Keynote

Sunday, July 20, 2014

How We Remember - Opening Keynote

A falsehood that's been circulating for years holds that 55% of what we learn is through what we see and hear; 38% of learning is through what we see, and only 7% is through what we hear.  

These figures come from a study commissioned by a company that sells visual aids worldwide.  For thousands of years, people passed information to each other by sitting around the campfire and grunting, and later sitting on porches and telling stories. Stories can be more powerful than any visual aid.

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2014
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