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Opening Keynote

Tuesday, January 03, 2017

Is Anyone Paying Attention? - Opening Keynote

An illuminating article from 2014 in the Atlantic offers a startling account about what occurs on the other end of your conference calls. Here is an excerpt:

"A new survey from Intercall, the largest international conference call company, finds that when I occasionally zone out on conference calls, I'm participating in a national pastime, not unlike baseball. More than 60 percent of Intercall's respondents admitted to doing other work or sending an email while on a conference call. More than half the people on the line are eating (hopefully on mute). Just under half are in the bathroom (hopefully on mute!). One in five are shopping. One in 11 are exercising. Six percent are taking another call."

By implication, the issue likely extends to webinars as well. Thus, we need to be highly compelling if not riveting to capture and hold the attention of the people on the other end of the line. Nothing less will do.

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2014
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