When distributing handout material for attendees, offer a second copy to everyone and, in a short note, invite them to share the information with someone who could benefit from it. Tell attendees that if the other party contacts me to run a program for them as a result of receiving my handouts, I will provide the original attendee with a gift of a coaching session or products. This generates new business contacts.
FYI, my other blogs:
* for the time-pressured: www.BreathingSpaceBlog.com
* for the oft-interrupted: www.interruptionmanagement.com