Thursday, February 27, 2014
10 Laws for Lifetime Growth - Opening Keynote
Here are observations by author Dan Sullivan
, from his book The Laws of Lifetime Growth:
Always make your:
Law 1: future bigger than your past
Law 2: learning greater than your experience.
Law 3: contribution bigger than your reward.
Law 4: performance greater than your applause.
Law 5: gratitude greater than your success.
Law 6: enjoyment greater than your effort.
Law 7: cooperation greater than your status.
Law 8: confidence greater than your comfort.
Law 9: purpose greater than your money.
Law 10: questions bigger than your answers.
Labels: advice, books, confidence, future, gratitude, growth, purpose, tips
Monday, February 24, 2014
Potential Speech Anecdotes - Opening Keynote
107 years ago, the five leading causes of death in the U.S. were:
1. Pneumonia and influenza
4. Heart disease
The American flag had 45 stars. Arizona, Oklahoma, New Mexico, Hawaii, and Alaska hadn't been admitted to the Union yet.
The population of Las Vegas, Nevada, was 30 !!!
Crossword puzzles, canned beer, and iced tea hadn't been invented.
There was no Mother's Day or Father's Day.
Only 6% of all Americans had graduated high school.
Marijuana, heroin, and morphine were all available over the counter at corner drugstores!
Labels: america, facts, flag, history, ideas, illness
Monday, February 17, 2014
Retaining the Right Speaker - Opening Keynote
Speakers bureaus have been an effective way of identifying and retaining the right speaker
for your upcoming meeting since the time of Mark Twain. Yet, many meeting professionals have still not tapped into the power of using speakers bureaus to identify the right speaker with the right topic at the right price, thereby saving a ton of work.
One of the common myths that prevail today, which has kept some meeting organizers from employing speakers bureaus, is the pervasive belief that somehow it is more costly to retain a speaker through a bureau than by trying to contract with a speaker directly. In rare instances this may be true, but among ethical speakers and ethical bureaus, which represent 95% of each industry, the fee of retaining a speaker is the same whether you contract with that speaker directly or book the speaker through a reputable speakers bureau.
For example, if a speaker charges $8,500, that $8,500 is the same to you whether you pay the speaker directly or you pay the bureau. The bureau takes a percentage from the speaker, hence the speaker is paying the bureau’s fee, not you.
Why would a speaker ever want to be booked through a bureau when ostensibly he or she could consummate bookings directly? The short answer is that many speakers do not wish to engage in marketing; they do not have the time, energy, or resources and haven’t developed a long-term client base, as a good bureau has done. The fee that the speaker pays to a bureau to be booked with you is well worth it for the speaker. He or she gets to lower overhead and spend more time
on presentation skills, subject matter development, and understanding of your industry and your audience members’ needs.
Labels: business objective, conference, industry, meeting, money, professionals, speaker bureaus
Wednesday, February 12, 2014
Use a Speakers Bureau - Opening Keynote
Why Would You Want to Use a Speaker Bureau
* because the agents are dedicated professionals and among the tops in the field.
* because they work with only the best speakers who do a consistently outstanding job at every speaking engagement.
* when they've been in business for at least 10 years and know how to serve meeting
* because they are efficient, responsible, flexible
, and stay highly attuned to your needs.
* when their bureau representative will meet with you on site at your location.
Labels: business, effectiveness, meetings, professionals, speaker bureaus
Thursday, February 06, 2014
Assess Your Conference Literature - Opening Keynote
Attracting people to your meeting can be a challenge. Have you critiqued your own marketing literature of late?
* As you read your Web content, blog, brochure, or other marketing literature, following each assertion made, ask yourself the question, "According to whom?" To be convincing, the answer has to be someone who is held in esteem by the people in your target market.
* Stellar marketing materials
could be handed to an individual who's never heard of you and enable him to quickly and accurately determine what you offer and why it’s worth investigating.
* A person of average intelligence should be able to quickly understand based on your marketing materials what the meeting will deliver. If not, they need to be rewritten.
Labels: audience, comprehension, content, marketing, speaking
Sunday, January 26, 2014
Protecting Original Speech Material - Opening Keynote
A service from iParadigms is available that protects writers everywhere as well as helps meeting planners to ensure that a speaker’s material is his own. From its own website: "iParadigms
is a pioneer in the rapidly expanding field of digital information tracking. The Internet, though an invaluable resource for services and information, is unfortunately also an unparalleled environment for all varieties of intellectual property theft.”
“We have developed a suite of advanced tracking tools to combat the piracy of intellectual property and ensure the originality of written work. These tools have already been adopted and successfully implemented for thousands of institutional clients all over the world."
Labels: copyright, information, services, technology, writers
Saturday, January 18, 2014
Rare Air: Humility - Opening Keynote
In light of the recent outburst by a football player following a playoff game, I am reminded of a young man with humility: Returning home from a presentation at Wintergreen Resort in Virginia, my car blew a tire. The young Western Auto salesman who sold me the tire, then walked around to behind the store where my car was parked and got all dirty and sweaty installing the tire. Afterward, he was embarrassed to accept my tip.
In this small town, on a cool August day, I knew then and there I had plenty to be thankful for.
Labels: grateful, humility, outburst, speak, success, thank