Meeting Industry Resources

Relocation sale: After 16 years in Chapel Hill, we recently packed up and relocated to the state capitol, Raleigh NC. To make space in the new location, we're offering an unprecedented learning resources package. Only $83 gets you $261 of our best resources:

$63 worth of Books
[ ] Getting New Clients (Wiley, hardcover, 268 pages, $37.95)
[ ] Breathing Space (BookSurge, 202 pages, $14.95)
[ ] The 60 Second Self-Starter (Adams Media, 142 pages, $9.95)

$198 worth of CDs and Audio Books
[ ] The 60-Second Procrastinator (Oasis Audio, 140 minutes) $19.95
[ ] Surviving Information Overload (NIBM, 72 minutes) $14.95
[ ] Relaxing at High Speed (ACHE, 32 minutes) $9.95
[ ] Blow Your Own Horn (Simon & Schuster, 60 minutes) $10.95
[ ] Time, Stress, Simplicity (Skillpath PersonalQuest, 300 minutes) $59.95
[ ] Getting Articles Published (PR Leads, 57 minutes) $19.95
[ ] Selling Your Book's 'Sub Rights' (PR Leads, 59 minutes) $19.95
[ ] Foreign Rights Sales (PR Leads, 60 minutes) $19.95
[ ] Creating a Brilliant Book Outline (BSI, 53 minutes, $15.95)
[ ] Giving Better Presentations (Dreamcoach, 55 minutes, $16.95)

Plus CD and Article Bonuses

order here
Description: career advancement
Amount: $83

Learning at Any Age

Matthew Blakeslee writing for Discover says, "If old dogs haven’t been able to learn new tricks, maybe that’s because no one has known how to teach them properly. Until quite recently orthodox neuroscience held that only the brains of young children are resilient, malleable, and morphable—in a word, plastic."

"This neuroplasticity, as it is called, seems to fade steadily as the brain congeals into its fixed adult configuration. Infants can sustain massive brain damage, up to the loss of an entire cerebral hemisphere, and still develop into nearly normal adults; any adult who loses half the brain, by contrast, is a goner. Adults can’t learn to speak new languages without an accent, can’t take up piano in their fifties then go on to play Carnegie Hall, and often suffer strokes that lead to permanent paralysis or cognitive deficiencies. The mature brain, scientists concluded, can only decline."

"It turns out this theory is not just wrong, it is spectacularly wrong. Two new books, Train Your Mind, Change Your Brain (Ballantine Books, $24.95) by science journalist Sharon Begley and The Brain That Changes Itself (Viking, $24.95) by psychiatrist Norman Doidge, offer masterfully guided tours through the burgeoning field of neuroplasticity research. Each has its own style and emphasis; both are excellent."

Hospitality Sales & Marketing

The Hospitality Sales & Marketing Association (HSMAI) offers educational opportunities and business-building opportunities specifically for meeting planners at events across the U.S. To search for events occuring in your region or are geared toward specific subjects visit HSMAI.

Ms. Snowden McFall

In the speakers worth knowing category: Hailing from the tiny New England state of New Hampshire, Snowden McFall is a whirlwind of energy and right-on-target marketing and promotion strategies.

Ms. McFall, whose husband's last name is White (she retained her maiden name, so as not be Snow White) disarms audiences from the first minutes on with a quiet exuberance that reaches every person in the group on a one-to-one basis. Her accomplishments are phenomenal. The owner of a highly successfully advertising and public relations firm, she has handled campaigns for politicians, corporation, and well-known institutions.

McFall leaves no stone unturned in presenting her strategies. She offers step-by-step instruction in clear, easy-to-understand terminology bolstered by supporting A/V. When she is done, listeners feel more than motivated to get up off their duffs. Afterwards, McFall makes herself available for follow-up questions and to receive the kudos that keep coming her way.

An Impressive Program

The Meeting and Event Planning Certificate program at California State University at Dominguez Hills looks very impressive. A smapling of course topics includes:

# Introduction and Fundamentals of Meeting Planning
# Special Event Management
# Negotiations and Contracts
# Site Selection and Inspections
# Marketing and Promotion/ Financial Management
# Food and Beverage Management/Room Set Ups for Adult Learning
# Audio Visual and Technology Today